Name: Katharine Hubbard, PHD, MFA
Title: Assistant Professor of Mass Communication
Education: Ph.D. University of Texas at Austin, College of Communications
M.F.A. Academy of Art University, School of Advertising
B.S. University of Nebraska at Kearney, Department of Communication
Office: Johnson 214
E-mail: hubbardka@winthrop.edu
Dr. Katharine Hubbard teaches integrated communication classes at Winthrop and has
worked as a copywriter and behavioral designer at advertising agencies. Before coming
to Winthrop, Dr. Hubbard taught at the college level for more than 6 years, including
stints at The University of Texas at Austin, SUNY Buffalo State, and Sam Houston State
University. Her agency experience includes working on campaigns for the Nebraska Tourism
Commission, Nebraska Game and Parks, AT&T, and Black People Meet.
Dr. Hubbard incorporates project-based learning and other engaging learning activities
into the classroom as a teacher. Her classes have worked with numerous nonprofits
and local organizations to create strategic communication plans tackling real-world
communication problems.
Dr. Hubbard’s research focuses on health information seeking and communication, the
knowledge dissemination gap between academics and practitioners in advertising, creative
judgments, and student perceptions of engagement in the classroom.
Recent Publications & Presentations:
Anglesey, L.R. & Hubbard, K. “Engaging Writers of all Levels: Student Perspectives
on Active Learning and Writing Across the Curriculum.” Presented at 2023 Writing Research
Across Borders (WRAB) Annual Conference in Trondheim, Norway, February 2023
Brinson, N., Hubbard, K., & Berry, D. “#StopAsianHate: Reexamining the Portrayals
of Asian Americans in Advertising.” Presented at 2022 National Communication Association
(NCA) Annual Conference in New Orleans, LA, November 2022.
Li, X. A., Wu, Q. L., Hubbard, K., Hwang, J., & Zhong, L. (2023). Information-Seeking
Behavior for COVID-19 Boosters in China: A Cross-Sectional Survey. Vaccines, 11(2),
323.
Hubbard, K. & Gravois, R. “Divergent Thinking Exercises to Foster Creative Problem
Solving.” presented at SHSU 19th annual Teaching & Learning Conference, August 2022.
Gravois, R. & Hubbard, K., “Hands-on Classroom Exercises to Cultivate Divergent Thinking.”
Presented at Marketing Educators’ Association Conference 2022, April 2022.
Brinson, N., Hubbard, K., & Berry, D. “#StopAsianHate: Current Portrayals of Asian
Americans in Advertising.” Presented at 2022 American Academy of Advertising Annual
Conference in Tampa, FL, March 2022.