The general MBA program is a 36 credit hour program, including nine semester hours
of electives and is available on campus and in an online format.
Students who pursue the MBA-Marketing concentration are required to take the 9 elective
hours in marketing-focused coursework, including topics such as global competitiveness,
e-commerce, business plan writing, buyer behavior, marketing research, demand analysis,
sales forecasting, and elements of the marketing mix combined with an analytical,
strategic approach to marketing decision making. Many of our MBA-Marketing students
work for many different organizations from advertising agencies to corporate marketing
departments.
Applicants choosing a concentration will be required to meet the same admission and
prerequisite requirements as those in the traditional MBA program.
MKTG 681: Strategic Marketing Seminar
BADM 571: Business Analytics
Plus one courses from the following:
MKTG 581: Marketing for Global Competitiveness
BADM 600: International Field Experience*
BADM 694: Internship**
*The course project must have a marketing analytics component approved by the Department Chair.
**The internship must contain an analytics component and be approved by the Department
Chair.
